Don Adams – Senior Client Strategy Partner
Don Adams – Senior Client Strategy Partner
Don has 20 years of marketing communications and loyalty program development experience with a strong background in partnership marketing, program management and project management.
Before rDialogue, Don managed AirTran Airways' A+ Rewards frequent traveler program including launching the A+ Visa card, automating the program and managing all related partnerships.
Prior to AirTran, Don worked as a consultant for PlanetJam Media Group which developed loyalty programs for radio stations, spent two years at The Home Depot in the newly created position of Bankcard Marketing Manager, and three years as a relationship marketing manager at what is now InterContinental Hotels Group responsible for acquisition, retention and the Priority Club Visa card.
Don began his career in marketing at Delta Air Lines, where in seven years there he worked in advertising, relationship marketing, as well as partnership marketing including launch and promotion of the Delta SkyMiles American Express Card.
Don has a B.A. in Economics, Political Science and Sociology with a minor in Computer Science from Furman University, as well as a brief graduate term in which he studied Chinese Language and Culture at the Beijing Language Institute.
