Loyalty 3.0 is Now
What is the future of loyalty?
Today, according to Forrester and others, we are living and working in the "Age of the Customer". At rDialogue, we believe it’s always been that time. With the creation of the first modern loyalty program over three decades ago, things need to change and there needs to be a fundamental shift in what loyalty marketing really means. A change whereby brands pay attention to customers, and act accordingly. This is Loyalty 3.0.