Marketing = ROI

Marketing is by definition an investment, and therefore must have a positive payback.

Marketing is ultimately implemented around the traditional four P's of product, placement, promotion, and price. We define marketing as placing assets at risk in the marketplace to generate revenue and profitability from customers. Our investment-oriented definition integrates the discipline of finance into marketing – something most C-level executives and board members prefer. There's a reason that the average CMO tenure continues to decline: the lack of ROMI (return on marketing investment). At rDialogue, return on your relationship – in measurable, quantified ways – is never in question.

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