We define marketing as putting assets at risk in the marketplace to generate revenue and profitability from customers. While marketing is ultimately implemented around the traditional four P's of product, placement, promotion, and price, our investment-oriented definition integrates the discipline of finance into marketing, something most C-level executives and board members prefer. There's a reason that the average CMO tenure continues to decline: the lack of ROMI (return on marketing investment). At rDialogue, return on your relationship—in measurable, quantified ways—is never a question.