Join rDialogue’s Phil Rubin and RetailWire’s Big Data's Big Impact On Retail webinar, sponsored by IBM, on Tuesday, October 30th at Noon Eastern.

Farrukh Khan, General Manager Distribution Sector for the IBM Big Data Group, will review real world examples that show how refining and understanding big data provides retailers with a competitive edge.

Through a live discussion with RetailWire BrainTrust panelists, they'll explore the implications of using Big Data analytics in the areas of omni-channel marketing, merchandising and retail performance.

What’s all the hype about ‘Big Data”? According to a study recently released by Edgell Knowledge Network, 80 percent of retailers are aware of Big Data; however, a mere 47 percent are clear about its implications for their business. Through this webinar, RetailWire clarifies how companies are leveraging big data and analytics to help them better understand their customers and gain business advantage.

Big Data is nothing new for loyalty marketers. However, most retailers have generally lagged in terms of their ability to leverage data, particularly customer data, not only for customer relationship development but for measurement, insights and decision support as well.  Get more insight on using Big Data to generate relevant dialogue from rDialogue's Meg Culp.

Register now for this important discussion.

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