Our very own Phil Rubin will be co-presenting at an upcoming Loyalty 360˚ webinar. Join Phil and Bernard Chung of SAP as they discuss the need for a Loyalty Revolution. Today, and in the future, loyalty is increasingly intertwined with CRM in ways very different than the original frequent flyer programs launched 30+ years ago. While the maturation of the craft has been met with the necessary tools – technology, applications, and data management - loyalty programs have still not evolved. Social media is amplifying the customer’s voice in real-time, and the traditional loyalty programs will not last.
So, what should the revolutionary loyalty programs look like? Take part in discussing the future of loyalty and CRM as well as the essential requirements for using data to take part in this revolution. Topics addressed include what "Revolutionary Loyalty Marketing" looks like, what the critical sources and applications of data are, the key metrics and what kind of technology is required for success.
Loyalty 360˚ Webinar:
The Loyalty Revolution: Leveraging Data to Drive More Valuable Customer Relationships and Loyalty through Relevance
July 24, 2012
Click below to register: