Here at rDialogue, we make an effort to share our favorite articles with each other every week. We call them "Relevant Reads" and we'd like to share them with you as well. 

Teens Dropping Social Nets for Social Apps

Millennial's changing behavior reinforces that a loyalty strategy needs to be social but not necessarily on a specific channel.

GameStop goes on offense to turn back competitors

Loyalty marketing does more than reward. GameStop uses PowerUp Rewards to drive traffic, promote new items, and improve merchandise mix.

Why You Get So Many Catalogs

Great reminder that old-school channels like catalogs still drive meaningful sales for retailers.

Target expands subscription service

Smart strategy from Target to compete with Amazon subscription service increases their likelihood of success.

The Problem With Customer Loyalty

This article supports our long-time belief that customer loyalty programs are more than just points. Relationship marketing, soft benefits and customer experiences exclusive to these customers are what build and retain loyalty.