At rDialogue, we make an effort to share our favorite articles in office weekly. We call them "Relevant Reads" and we'd like to share them with you as well. Here's what we've been enjoying this week.

Walgreens shows iQ with shopper marketing initiative

Walgreens continues to impress with their Balance Rewards program, leveraging a new partnership with to provide its members with paperless coupons.

How coffee makes you more honest

Another reason to be loyal to coffee--studies show that it makes you more honest! Apparently, caffeine helps people act ethically at work.

The missing link: online ads to in-store sales

With the help of AdWords, Google helps retailers figure out if their online ads are driving in-store sales.

Why Facebook's New 'Anonymous Login' Matters

How will Facebook's new anonymous login affect data and analytics in the long run? Will they share users' private information freely or will it make them that much more valuable as data brokers?