Brenda Thielbar's blog

Big Data. Big Impact. Better Clarity.

Join rDialogue’s Phil Rubin and RetailWire’s Big Data's Big Impact On Retail webinar, sponsored by IBM, on Tuesday, October 30, 2012 at 12:00 pm Eastern.

Taking A Leap with Scot Safon

As members of the Atlanta Chapter, Teresa Caro (AMA Board Member) and I were eager to attend AMA's October Signature Luncheon just by its title alone:Journey Beyond The Comfort Zone. What we didn't know beforehand was how inspired and entertained we were going to be.

Content with Purpose

Another commonly-used buzzword: Content! How can brands best provide it to their customers? Let’s take a look…
 
First, it’s important to deliver the right type of content. Effective content connects your brand with your customer when you provide valuable information, ideas or a perspective that is unique. Content also supports your brand’s proposition because it supports what your brand stands for. And, it should also create a dialogue between your brand and your customers.
 
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