Meg Culp's blog

We all struggle with relationships, so it’s no wonder that brands struggle with relationship marketing. There are self-help books by the millions for individuals and for marketers, too. Despite this, it’s still hard for all of us to get the basics right. Stepping back from the marketing strategy, let’s look at everyday life for clues on how to avoid those bad relationships.

Personalization is often confused for relevance. While both are important, smart marketers distinguish the two and how they can use them to improve marketing response.