Relevance is a big part of who we are and what we do; hence our name, Relevant Dialogue. We talk about it all the time; just look at today’s #rDtbt. Though this throwback comes from 2011 and 2013, the idea of relevant content is one that can be found in everything we’ve done in loyalty marketing from 2006 until now. Happy 10-year anniversary to us.
Trend #9: Content is the king
Industry said it in – 2013
“Content marketing became all the rage this year as brands started thinking more like publishers. Most of the conversations centered on embedding companies within digital consumer experiences by way of visual or text-based content. Paul Polman, Unilever chief exec, planted his firm’s flag in the movement by saying it "is reallocating budgets to enable us to make content in an always-on world.” – 8 digital trends to watch out for in 2013
rDialogue said it in – 2011 and 2013
“It’s important to deliver the right type of content. Effective content connects your brand with your customer. If your content contains real customer value, it will help create a encourage purchase, lead the customer away from your competitor and create brand preference. . If content isn’t compelling or doesn’t grab the reader’s attention, it likely won’t get read or be consciously consumed!” – Brenda Thielbar in Content with Purpose
“The key to providing relevant content for your customers is to understand how your product or service fits into their everyday life. How do they use your product/service? Understanding customers this way allows you to turn content into value-added relationship drivers. This does require understanding your customers and the types of content they’ll find valuable.” – Jodi Rausch in What came first? The Content or the Egg?