November Relevant Reads: Loyalty Marketing Articles

At rDialogue, we like to share our favorite loyalty marketing articles with each other--and we'd love to share them with you too. Here are some of our favorite reads for November.

Anthropologie's Holiday Registry Is a Gift for Clueless Shoppers

Anthropologie makes the holidays easy and still personal, making sure we get just what we want.

Estée Lauder exec wants to revolutionize corporate giving

Estee Lauder Corp is connect the dots with data between corporate giving and customer loyalty.

Macy's Goes Omnichannel

Finding in-store what you've searched for online creates loyal customers for Macy's.

Victoria's Secret Wants to Win Over Millennials With Its Own Mobile Messaging App

Victoria’s Secret added a feature on their mobile app called, Frankly. This will allow users to chat with others about predetermined topics such as holiday gifts or school. This function will be used to send its users content during their annual fashion show. This app is made to keep its customers engaged with the Victoria’s Secret brand.

Customer Experience and Customer Loyalty – So Close - Yet So Far Away

Customer experience and customer loyalty are both equally important and many companies fail at integrating them effectively.Condor suggests using an “engagement ladder” to understand the depth of how customers are interacting with a brand that includes input from all available channels.