December Relevant Reads: Relationship Marketing Articles

At rDialogue, we like to share our favorite relationship marketing articles with each other--and we'd love to share them with you too. Here are some of our favorite reads so far in December.

Target Turns Its Stores Into One Big Mobile Game For the Holidays

Target partners with Google to experiment with mobile gaming and mobile shopping this holiday season.

Loyalty Lens: A Closer Look At Loyalty In International Market

Global benchmarks on loyalty adoption highlight the need for US brands to think beyond US borders. 

Mobile Is Shaking Up Traditional Loyalty Marketing Programs

Digitally-savvy consumers are giving up on traditional one-size-fits-all loyalty programs and choosing offers that fit their specific needs, like AmEx's new partnership with Uber that allows cardholders to receive double points when they use the credit card to pay for their rides.

Cornell Study of the Customers Role in Service Delivery

While the study was done in the cruise industry, the idea and framework is relevant to high involvement businesses like fashion retail, hotels, and beauty.