Over the last several weeks, we’ve been marking our 10-year anniversary by taking a look back at our decade’s worth of content. In our most recent blog, we discussed the rise of Pokémon Go and the opportunities its popularity could bring for brands. As always, with any brand effort in customer marketing, relevance is key. In this installment of rD #tbt, we look back at 2011 and the role of relevance in brand communications with consumers. Enjoy the read and remember to follow along using #rDialogueTBT.
Trend #4: Relevance is the most important attribute while communicating with your customers
Industry said it in – 2012
“Internationalization and Localization: Relevance Rules - While in theory the internet has no borders, few companies know how to effectively garner and cultivate an international audience effectively. Expect that to change in 2012. Data shows that brands with localized web and social media presence enjoy far greater engagement and brand buzz.” 6 Digital Marketing Trends to Watch in 2012
rDialogue said it in – 2011
“Because personalization is easier than relevance, too many brands take the first step to include name and member number in an email, but stop short, assuming that personalization is the same as relevance. The result is lower marketing response and less customer engagement. The strategy has to push beyond data to consider the customer’s perspective.” – Meg Culp in Relevance Makes Personalization Personal