Apple, one of the world’s most valuable brands and companies, warned of a revenue shortfall in the wake of the holiday 2018 season. This leader among innovators, the legacy of Steve Jobs, demonstrated that a great brand and great products – without a true customer focus – are not enough.
Let me state the obvious: the retail bubble has burst. There’s no other way to say it when retailers are closing stores and filing for bankruptcy at a record pace. But there is life left in retail, as evidenced by retail experimentation from disruptive e-commerce brands like Amazon.
It is no secret that in this age of the customer, data creates business value, especially to us marketers. Each data point is an opportunity to know customers better and engage with them in what we call “a relevant dialogue”. But this opportunity is also a challenge. With the upsurge of technological advancements happening today, there is a heap of customer data piling up at an exponential pace and in most cases, just sitting there. Brands too are grappling to keep up with this wave of ‘big data’. Today, companies have more data than ever at their disposal and less time than ever to identify how to use it. This conundrum raises the question: How can marketers effectively use data as a strategic resource to surpass customer expectations and increase profitability?
Today, if you’re in retail marketing all you hear about is Amazon and how it’s taking over the world. You are also aware that it's more than minimally impacting your world. Even my 8-year-old knows all about the power of Amazon.
Recently, rDialogue went to SunTrust Park and watched the Braves beat the Mets in an exciting game. The stadium is beautiful and… well, we could go on and on. In fact we did and here you can read all about rD’s outing at the ballpark. But here, we want to focus on the name on the side(s) of the ball park: SunTrust, along with the broader topic of sponsorships and activation of those sponsorships.
March Madness. World Series. Super Bowl. Stanley Cup. As Americans, we all watch sports, but nothing brings us together quite like championships. In the months of March and April, we ran a series of polls on our sports viewing habits and how technology is redefining them.
There is no shortage of challenges for those in the media business, who struggle to retain both readers and advertisers. From a loyalty marketing lens, it’s noteworthy when a newcomer not only has a proven track record but also an antidote.
IoT is disrupting all industries, exploding across new facets of behavior and putting customers in the driver’s seat. It has set new customer expectations that most brands are struggling to meet. Today’s CRM efforts must harness the power of IoT to deliver unmatched customer engagement and experience.
Last week, Apple made an interesting acquisition of a Seattle-based artificial intelligence (AI) start-up called Turi for around $200M. And like me, you probably said “Great, Apple is always on the forefront of new technologies”. But, for me, this is less about the acquisition and more about hope in solving a constantly frustrating experience that I have with Apple. It’s not about the products as I currently own 15 different Apple products. My frustration is that Apple is abysmal at customer marketing. I constantly get marketing touches from Apple that are frankly insulting as I feel like Apple is just saying “Hey Guy!”
Each June, we migrate to Chicago for three days of retail loyalty and relationship marketing discussions at the annual CRMC 2016 Conference.
Today, retail is increasingly like comedy. Lots of data and little of it used.Lots of digital, but little relevance.
Chipotle: a leader in fast casual dining, known for its commitment to freshness. However, the Chipotle loyalty program took a hit last fall.
I was in a cosmetics retail store recently when I heard the cashier ask a customer to provide her customer loyalty data.
For marketers, “millennial” is the latest and most popular in a series of buzzwords. Thus loyalty marketing to millennials is top of everyone's minds.
We’ve been anxiously awaiting the launch of the wearable technology: the Apple Watch. And, with its announcement earlier this month…
A diehard sports fan is a unique beast, and achieving customer loyalty in sports is a whole other beast unto itself.
Starbucks will up their customer engagement a notch by delivering directly to the customer. And other loyalty marketing content for October.
Amidst the joy of last night’s rDialogue team holiday dinner, the “official” text came in: “IHG buys Kimpton today”.
As a mom who spent many hours and dollars at your store, here’s my wish list for how you can make Rewards ‘R’ Us even better.
Retailers are making strides to build and sustain loyal relationships with their customers and their retail loyalty programs are big pieces to this puzzle.