Apple is taking a page from Amazon’s strategy and acting like a loyalty leader, changing the game for brands that matter or at least act like they do.
Amidst the myriad forecasts for the coming year, we are betting that astute marketers will come to recognize the most important opportunity in 2019: customers.
I have no clue what people did during commercial breaks before smart phones. To me commercials are just white noise, that chance for me to run to the bathroom, or get a soda, snack, etc. before my show comes back on. I understand the role and value of traditional advertising when looking through a brand awareness lens. It’s an traditionally easy and proven way to reach the masses. Got it, but does it really help brands connect with customers? For me, the short answer is “nah”.
Each June, we migrate to Chicago for three days of retail loyalty and relationship marketing discussions at the annual CRMC 2016 Conference.
Today, retail is increasingly like comedy. Lots of data and little of it used.Lots of digital, but little relevance.
Chipotle: a leader in fast casual dining, known for its commitment to freshness. However, the Chipotle loyalty program took a hit last fall.
2016 is setting up to be a pivotal year in the mobile payments race. Walmart and Targt are rebooting their strategy and entering the fray themselves.
Rewarding customers for purchasing and non-purchasing activities should be part of a larger relationship marketing strategy.