Over the last few weeks, we've been discussing what CMOs need to know in order to be more customer-centric. With any behavioral change, having a guide is helpful. By understanding this simple five-step approach CMOs can start their journey on becoming a leader in customer marketing.
Early on in January of this year, Delta sent me an offer that I could not refuse. “Would you like to fast track to Delta Gold Medallion Status?” Hell yes. It seemed like a simple enough ask. Get a trial Gold Medallion membership for three months. The caveat? Fly with us three times in three months and enjoy Gold Medallion status for a full year.