Unless you’ve been living under a rock for the last week, you’ll have heard of, if not played, Pokémon Go. It’s impossible to miss. Since its July 6 release date, Pokémon has generated at least 15 million downloads and generates $1.6 million per day in in-game purchases on Apple devices alone.
It’s always fun to look back at how things were and how far rD has come in the past 10 years. Last week, to kick off our 10-year anniversary, we looked back at the value and importance of customer retention. In part II we scroll back on the timeline and look at the impact of social media or as we refer to it, “Customer Media”.