Relevance is the backbone of any successful B2B marketing campaign. It can mean the difference between your prospects and customers feeling that you’re constantly and generically selling to them, or that you’re building a valuable relationship with them by truly paying attention to who they are and what they and their business need.
Having recently been in Seattle I had the occasion to visit the first Amazon Go store to check out the Amazon Go experience for myself. As you might expect, Amazon Go scores a hat trick on these three time-related value drivers.
Over the past few years, brands have been trying to find new ways to compete with and stay ahead of Amazon. Recently, Walmart has looked to BOPIS (Buy-Online-Pickup-In-Store) as a means to differentiate itself in the industry and to bring customers into their stores. But does the experience actually work? Is it convenient? Frictionless? Most importantly, does it save time? To find out, we went and tested Walmart BOPIS ourselves.
Let me state the obvious: the retail bubble has burst. There’s no other way to say it when retailers are closing stores and filing for bankruptcy at a record pace. But there is life left in retail, as evidenced by retail experimentation from disruptive e-commerce brands like Amazon.
As an Atlanta-based marketing firm, we’ve recently talked a lot about the Braves and SunTrust Park, but as of last Tuesday, we can officially say we went to a game. And it was a blast. So here’s a recap of rD’s trip to the ballpark.
March Madness. World Series. Super Bowl. Stanley Cup. As Americans, we all watch sports, but nothing brings us together quite like championships. In the months of March and April, we ran a series of polls on our sports viewing habits and how technology is redefining them.
With Black Friday and the holiday shopping season upon us, retailers across the country should be laser focused on customer service in loyalty.
At the foundation of our point of view is the requirement of a deep understanding of customer marketing analytics and the possibilities it holds.
Having worked in the hospitality industry over the last 10 years, I’ve been lucky to have stayed in some wonderful hotels − from Ritz Carlton to Four Seasons to Kimpton. As expected, the level of service at each of these hotels has been great – some more extraordinary than others – but, there’s one thing that rings true across each experience: the connection with the on-site team and, ultimately my connection with the brand, ends once I leave the property.
Today, retail is increasingly like comedy. Lots of data and little of it used.Lots of digital, but little relevance.
2016 is setting up to be a pivotal year in the mobile payments race. Walmart and Targt are rebooting their strategy and entering the fray themselves.
I was in a cosmetics retail store recently when I heard the cashier ask a customer to provide her customer loyalty data.
Have you ever connected with a brand? How has their evolution of relationship marketing (to you) changed for the better or worse?
Customer experience marketing strategy, like customer engagement, is a term that defines the white-hot space right now for marketer.
The CRMC 2015 conference included a lot of the expected, ongoing discussion about marketing “journeys” and loyalty programs.
The benefits of customer loyalty marketing has moved to the forefront over the past few years. However, there is still enormous upside…
Amidst the joy of last night’s rDialogue team holiday dinner, the “official” text came in: “IHG buys Kimpton today”.
As a mom who spent many hours and dollars at your store, here’s my wish list for how you can make Rewards ‘R’ Us even better.
This holiday season, don't focus on sales-driven dialogue. Instead, deliver relevant messages to your customers.
Retailers are making strides to build and sustain loyal relationships with their customers and their retail loyalty programs are big pieces to this puzzle.