Good news! Chick-fil-A fanatics will soon be able to get a taste of the popular antibiotic-free chicken at home every day of the week. Yes, even Sundays. But, only if they are willing to prepare the meal themselves.
President Trump is having a significant impact on brand loyalty. Consider what we are seeing with Nike versus Under Armour. Uber versus Lyft. Nordstrom versus @realDonaldTrump (and @POTUS!). CEOs are declaring their support for, or opposition to, President Trump and his policies. In our always on, tweet-of-the-moment world, we are seeing brands and their leaders pick sides.
The year is off to a furious start and if the first week is any indication, we are going to be in for quite a ride. It sounds cliché but this year feels different, for all kinds of reasons. Yet it already feels as though it is validating many things we’ve been thinking, working towards and expecting from the market.