When Chick-fil-A launched its loyalty program in 2016 I was thrilled to see them take such a smart approach. Instead of following everyone else and offering a standard issue points-based spend-and-get program, they built a program that led with convenience and time savings. It delivered rewards according to customer value but didn’t overcomplicate the customer experience by burdening the customer with a points balance to track.
Last week Amazon released Jeff Bezos’ letter to shareholders and for the first time announced the size of its Prime membership: 100 Million. That’s right, 100 Million customers who contribute nearly $10 Billion annually to Amazon solely in membership fees.
Today, if you’re in retail marketing all you hear about is Amazon and how it’s taking over the world. You are also aware that it's more than minimally impacting your world. Even my 8-year-old knows all about the power of Amazon.
Born and raised in Atlanta, I’ve been a home team sports fan my entire life – Braves, Hawks, Falcons, even the new professional soccer team, Atlanta United. This year, our city is getting a state-of-the-art stadium for the Braves in SunTrust Park, an equally innovative new home for the Falcons and Atlanta United in Mercedes-Benz Stadium, and a newly renovated Phillips Arena for the Hawks. Talk about resetting an Atlanta sports fan's expectation!
Unless you’ve been living under a rock for the last week, you’ll have heard of, if not played, Pokémon Go. It’s impossible to miss. Since its July 6 release date, Pokémon has generated at least 15 million downloads and generates $1.6 million per day in in-game purchases on Apple devices alone.
Volkswagen admitted to installing softwareto produce false emissions results and now they face customer loyalty in crisis.
Starbucks will up their customer engagement a notch by delivering directly to the customer. And other loyalty marketing content for October.
Here is a look at our relationship marketing content for September.
Amidst the joy of last night’s rDialogue team holiday dinner, the “official” text came in: “IHG buys Kimpton today”.
At rDialogue, we like to share our favorite relationship marketing articles with each othe and wanted to pass them along to you.
Here are some of our favorite loyalty marketing articles from November.
A couple weeks ago, Amazon announced the rollout of Amazon Coins – their
new virtual currency.
We still couldn’t resist the hype, the offers, and we are anxious to get into Black Friday data with ou clients.
Experts address the key points you need to know when Making the Case for Loyalty Marketing Strategy to Senior Management.
Here we take a close look at Panera's social gaming rewards program and all the various effects it has on customer behavior.
While many people are worn out from the media-frenzied Facebook IPO, and some even wearing out from Facebook itself.
Given the increasing saturation of the “deals” market, Microsoft has made a much talked about and speculated move here. Deal vendors look alive.
The Amazon Kindle Tablet is preparing to launch in November, just in time to give Apple a run for its “iPad” money this holiday season.
RetailWire wrote about Safeway Canada's Safeway Club Elite Customer program and their tiered loyalty programs.
We are often asked about who has the the best loyalty program. It's a good question but not necessarily the right one.