Good news! Chick-fil-A fanatics will soon be able to get a taste of the popular antibiotic-free chicken at home every day of the week. Yes, even Sundays. But, only if they are willing to prepare the meal themselves.
As an Atlanta-based marketing firm, we’ve recently talked a lot about the Braves and SunTrust Park, but as of last Tuesday, we can officially say we went to a game. And it was a blast. So here’s a recap of rD’s trip to the ballpark.
It's no secret, I’m a hotel girl. Having worked in the hospitality industry for over a decade before joining rDialogue, my experience gives me a unique perspective on the industry. Today, the hospitality landscape is evolving from mergers and acquisitions and, as a result, brands are being forced to realign their loyalty programs. However, we’re also seeing brands go beyond the re-alignment. Whether fueled by the disrupters like Airbnb or taking advantage of the new technologies available, brands are looking to loyalty strategies and programs to evolve the overall customer experience.
Born and raised in Atlanta, I’ve been a home team sports fan my entire life – Braves, Hawks, Falcons, even the new professional soccer team, Atlanta United. This year, our city is getting a state-of-the-art stadium for the Braves in SunTrust Park, an equally innovative new home for the Falcons and Atlanta United in Mercedes-Benz Stadium, and a newly renovated Phillips Arena for the Hawks. Talk about resetting an Atlanta sports fan's expectation!
IoT is disrupting all industries, exploding across new facets of behavior and putting customers in the driver’s seat. It has set new customer expectations that most brands are struggling to meet. Today’s CRM efforts must harness the power of IoT to deliver unmatched customer engagement and experience.
We’ve been anxiously awaiting the launch of the wearable technology: the Apple Watch. And, with its announcement earlier this month…
A couple weeks ago, Amazon announced the rollout of Amazon Coins – their
new virtual currency.