Millennial Marketing

The Millennial Quandary: Can Marketers Really Use The Power Of 1:1

I have no clue what people did during commercial breaks before smart phones. To me commercials are just white noise, that chance for me to run to the bathroom, or get a soda, snack, etc. before my show comes back on. I understand the role and value of traditional advertising when looking through a brand awareness lens. It’s an traditionally easy and proven way to reach the masses. Got it, but does it really help brands connect with customers? For me, the short answer is “nah”.