I have no clue what people did during commercial breaks before smart phones. To me commercials are just white noise, that chance for me to run to the bathroom, or get a soda, snack, etc. before my show comes back on. I understand the role and value of traditional advertising when looking through a brand awareness lens. It’s an traditionally easy and proven way to reach the masses. Got it, but does it really help brands connect with customers? For me, the short answer is “nah”.
For marketers, “millennial” is the latest and most popular in a series of buzzwords. Thus loyalty marketing to millennials is top of everyone's minds.
Millennial loyalty programs will be different than all the ones previous because this generation has different values, growing up in the era that they have.
Our work with clients has us thinking a lot about Millennials lately and the Millennial relationship marketing programs we need for their loyalty.