Organizations often use the terms sales vs marketing interchangeably, as if these functions represent a singular perspective.
The best customer loyalty programs are typically used as a carrot to drive incremental spending. If you are only using your loyalty program to…
Retailers are making strides to build and sustain loyal relationships with their customers and their retail loyalty programs are big pieces to this puzzle.
Luxury marketing is focused on two things today: building presence in the social media space and promoting brands.
Content, content, content. Everyone's talking about content like it's new. Relevant content on the other hand, isn't new, but not often used.
Big Data is the latest buzz word being tossed around, much like a beach ball at a Jimmy Buffet concert.
Experts address the key points you need to know when Making the Case for Loyalty Marketing Strategy to Senior Management.
Data is a pretty powerful concept. You could say it’s every brand’s hidden super power. Yet, brand loyalty marketing is so much more.
Here we take a close look at Panera's social gaming rewards program and all the various effects it has on customer behavior.
We all struggle with relationships, so it’s no wonder that brands struggle with the whole relationship marketing concept.
Be honest: what retail holiday offers grab your attention? If they are good, have they been ruined by everyone doing it?
The American Express Loyalty Program is one of a kind and something we have been a part of across many years. Let us explain.
Burberry digital loyalty programs are quite unqiue in their field and deserve a few minutes of your attention if you are in retail.
Effective content is what people mean when they say "content is king." Any old content will not do. It has to be what people need.
We believe that any company, B2C or B2B, has opportunities to surprise and delight their customers, whether they offer a published loyalty program or not.
What is gamification of loyalty? It's really just any angle you try to play to game a loyalty system. Being smart about airlines miles, for instance.
Personalization marketing is often confused with relevance. While both are important, smart marketers distinguish the two and improve response.
Loyalty program Birthdays and gifts attached to them have become a common element of loyalty programs.
RetailWire wrote about Safeway Canada's Safeway Club Elite Customer program and their tiered loyalty programs.
Even though the first modern loyalty marketing program, American AAdvantage launched 30 years ago, it's still in its infancy.