Social Media

Too much of a seemingly “good thing” reduces the impact of promotional offers when everyone is fighting for your customers’ attention. Having an offer strategy that takes into account different segments’ characteristics, preferences and/or purchase history will boost the response rate and yield truly incremental sales.

Preserving prestige is what sets brands such as Burberry and Hermes apart from Gap and H&M, but that same elitism has previously kept certain luxury brands from engaging in the digital space/social media — one of the most powerful forms of marketing at the moment. Despite the initial industry-wide hesitations, we have seen a recent increase in digital marketing initiatives from select premium brands; with Burberry leading the way.

As you can probably imagine, social media marketing permeates throughout our conversations. Instead of a separate, siloed activity, social integrates into our entire approach and our recommendations to clients. So, to say one study stands out above all others, is really not accurate. It's just that every once in a while, one causes us to pause and have a great conversation. Gallup's Social Media: The Three Big Myths was one of those studies.

In case you missed it, AiMA had their monthly event on Wednesday night. Action! Gamification Technology and User Behavior Social Media with Chris Nelson (CMT), Gab Aldrige (The Super Group), Craig Kronenberger (Edelman), and Omar Divina (Badgeville).