Technology

Our own Phil Rubin is a strong advocate for Amazon as evidenced by his numerous mentions and posts. His passion for this brand sparked an interest in Chris Fischer, our VP of Strategy and a new Amazon customer.

Preserving prestige is what sets brands such as Burberry and Hermes apart from Gap and H&M, but that same elitism has previously kept certain luxury brands from engaging in the digital space/social media — one of the most powerful forms of marketing at the moment. Despite the initial industry-wide hesitations, we have seen a recent increase in digital marketing initiatives from select premium brands; with Burberry leading the way.

Amazon is preparing to launch a new Kindle tablet in November, just in time to give Apple a run for its “iPad” money this holiday season.

In case you missed it, AiMA had their monthly event on Wednesday night. Action! Gamification Technology and User Behavior Social Media with Chris Nelson (CMT), Gab Aldrige (The Super Group), Craig Kronenberger (Edelman), and Omar Divina (Badgeville).

This week's announcement that the iPhone was coming to Verizon Wireless had become a not-so-well-kept secret in the weeks and months prior.  At the same time, there was one thing that probably surprised a lot of people, especially AT&T customers.