Where we've been

As members of the Atlanta Chapter, Teresa Caro (AMA Board Member) and I were eager to attend AMA's October Signature Luncheon just by its title alone:Journey Beyond The Comfort Zone. What we didn't know beforehand was how inspired and entertained we were going to be.

I recently attended the Social Media Integration Conference held at Kennesaw State University, and it was such a treat to hear all the talented professionals share their insights. One of my favorite and most applicable seminars was Mack Collier's "Think Like a Rockstar." I love this perspective on the company/customer relationships, and these key takeaways can be applied to any industry.

In case you missed it, AiMA had their monthly event on Wednesday night. Action! Gamification Technology and User Behavior Social Media with Chris Nelson (CMT), Gab Aldrige (The Super Group), Craig Kronenberger (Edelman), and Omar Divina (Badgeville).

I recently returned to Chicago, a city I once lived in and still adore, to attend the 2011 CRMC.  Even with a 40-degree change in daytime temperature between two of the days, I embraced it like a former Chicagoan.  Having worked in the loyalty industry for more than 15 years consulting, writing and speaking, I am slightly embarrassed to say that this was my first CRMC.  Embarrassment aside, I found it to be one of the best industry conferences that I have ever attended.  Some might say “The first time is always the best”, but I would argue that the CRMC has the right mix of retailers and ve