We collaborate with you to enable your optimal customer experience, while recognizing the realities of your business. We leverage assets and capabilities, being ever mindful of constraints, to deliver your brand to consumers in the most relevant way possible. The goal is always to drive profitable, organic growth.

We’re flexible in our collaboration, but we’re firm in our belief that data- and brand-driven innovation, strategy, and execution are the lenses through which every project should be explored.

Loyalty

CRM

Technology

Analytics

LOYALTY MARKETING RECOGNIZES AND MAXIMIZES THE VALUE IN EACH CUSTOMER, MAKING YOUR GOOD CUSTOMERS BETTER AND TURNING YOUR BEST CUSTOMERS INTO LIFE-LONG ADVOCATES

We define loyalty marketing as paying attention to customers and acting accordingly. It’s the difference between opt-in and opt-up, and it involves understanding and listening to your customers, evaluating what they do,and devising a customer-centric strategy that fosters organic growth and fits the way you do business. Loyalty is as much business strategy as a marketing strategy.

 

Learn more about our thinking on loyalty and the next evolution.

rDialogue was a great strategy partner as we developed and launched Fans of MO, especially as we considered how to keep the program on brand and relevant for our guests without being overly transactional. They are not only thought-leading experts but also easy – and fun – to work with.
— Kristin Ruble, VP Consumer Marketing, Mandarin Oriental Hotel Group

EFFECTIVE RELATIONSHIP MARKETING STARTS BY UNDERSTANDING YOUR BEST CUSTOMERS AND MAKING EACH INTERACTION WITH THEM MORE PERSONAL AND MORE RELEVANT.

Identify what your customers need and expect from your brand, and then create strategies to nurture and grow each relationship—from acquisition and engagement to growth and retention.

We’re using CRM and email marketing to address a significant set of business challenges that are particularly complicated. We have found rDialogue to be uniquely capable in terms of engaging with our senior executives and our team members on the front lines to understand and decode the complexity and then translate our opportunity into strategy, tactics, and a technology roadmap that actually makes sense.
— Ivan Frank, VP Marketing, Taubman

technology today is rapidly EVOLVING, revolutionizing how brands do business.

We believe it's more important than ever to find the best technology fit for our clients versus making our clients fit within a specific technology. At rDialogue, we are proud to be technology independent and thus not wed to any specific vendor or solution. We recognize that sometimes the best technology to use is the one you’ve already invested in.  This position allows us to remain current on the latest tools available, ultimately finding the best fit for you—and for your customers—assuming you need it.

We engaged rDialogue to develop our new loyalty program and provide guidance as we selected a new technology platform. Their strategic process led us to the right technology and loyalty program for our business and guests. They bring a wealth of expertise and their loyalty and customer marketing knowledge is unparalleled.
— Alison Glenn Delaney, CMO, Huddle House

Big data was the big buzzword a few years ago.

With the growth and subsequent explosion of AI and machine-learning, what was once a pipe dream is now a reality. To build a relationship with your best customers, you have to know them first. That’s where we come in. With our analytics team, we crunch the numbers and dive deep into your data to tell you everything you’ve ever wanted to know about your customers, as well as things you didn’t know you needed.

From an analytics standpoint, rDialogue partners with us to better manage the many priorities asked of our group. The rDialogue team is quick to provide critical data insights – from brand and customer perspectives –that enables us to react quickly to changing market conditions. And, through our partnership with rDialogue, we keep our brand teams fully apprised of how our key marketing initiatives perform.
— Edward Cannon, Associate Director, Marketing Effectiveness, Boehringer Ingelheim