LOYALTY MARKETING RECOGNIZES AND MAXIMIZES THE VALUE IN EACH CUSTOMER, MAKING YOUR GOOD CUSTOMERS BETTER AND TURNING YOUR BEST CUSTOMERS INTO LIFE-LONG ADVOCATES

We define loyalty marketing as paying attention to customers and acting accordingly. It’s the difference between opt-in and opt-up, and it involves understanding and listening to your customers, evaluating what they do,and devising a customer-centric strategy that fosters organic growth and fits the way you do business. Loyalty is as much business strategy as a marketing strategy.

 

Learn more about our thinking on loyalty and the next evolution.

rDialogue was a great strategy partner as we developed and launched Fans of MO, especially as we considered how to keep the program on brand and relevant for our guests without being overly transactional. They are not only thought-leading experts but also easy – and fun – to work with.
— Kristin Ruble, VP Consumer Marketing, Mandarin Oriental Hotel Group