LOYALTY MARKETING RECOGNIZES AND MAXIMIZES THE VALUE IN EACH CUSTOMER, MAKING YOUR GOOD CUSTOMERS BETTER AND TURNING YOUR BEST CUSTOMERS INTO LIFE-LONG ADVOCATES
We define loyalty marketing as paying attention to customers and acting accordingly. It’s the difference between opt-in and opt-up, and it involves understanding and listening to your customers, evaluating what they do,and devising a customer-centric strategy that fosters organic growth and fits the way you do business. Loyalty is as much business strategy as a marketing strategy.
Learn more about our thinking on loyalty and the next evolution.