With offices in Atlanta and Denver, as well as remote employees all over the country, our culture is unique.

At rDialogue, we define ourselves both collectively and individually. Teamwork is essential to what we do—as is making sure each member of the team feels recognized and heard. We’re highly competitive, love any reason to celebrate the good things in life (birthdays, anniversaries, “It’s Thursday!”), and most importantly, take pride in the work we produce.

now it’s time to meet the team behind it all.

Phil Rubin

Chief Executive Officer

A die-hard Saints fan, Phil knows a thing or two about loyalty. Over the course of his over 20-year career, he’s blended experience and innovation to evolve the way businesses identify, retain and expand their best customers. An impeccable leader with passion to spare, Phil founded the loyalty practice at Loyaltyworks, and led the spin-off and formation of rDialogue. Before all that, he was Group VP and General Manager at The Lacek Group—a loyalty marketing firm that is now a part of OgilvyOne.

Through the years, some of the world’s smartest companies including Delta Air Lines, Citi, Cox Communications, Macy’s, and GTE Wireless have sought Phil’s expertise and it’s no surprise why. He’s fiercely loyal to his craft, his clients, and his teams (both rDialogue & the Saints) and he’s managed to build a team of high-caliber marketers who share his integrity and dedication.

Matt Garrett

Chief Operating Officer

It’s not often that you find someone who possesses a razor-sharp analytical mind and forward-thinking creative vision. This is Matt. For over 20 years, Matt has been delivering world-class branding insight, tech savviness, and keen analytical perspective to brands such as IBM, Equifax, AT&T, American Express, Abercrombie & Kent, Exclusive Resorts and more. In 2006, Brandweek named him one of the Top 10 Marketers of the Next Generation. It surprised Matt, but not the rest of us. He’s a natural-born leader whose intelligence and magnetism pull together happy, productive teams and generate impressive results.

As far as we can tell, Matt’s capable of pretty much anything except developing an attitude. Thanks to his three loving daughters, he’s reminded nightly that he’s a dork. His ego is popped before it has a fighting chance to inflate.

Karen Fields


Smart, diligent, quick-witted—Karen is a truly gifted communicator and collaborator. During her 15-year marketing career, she’s worked on the client and agency side, analyzing data and skillfully shaping it into action and successful results-driven campaigns for Exclusive Resorts and AT&T, just to name a couple.

Those who have worked with Karen look forward to the chance to do it again. We’re fairly certain it’s her personality, intelligence and work ethic that draw people to Karen. However, it could also be attributed to the vacuum effect caused by her dramatic use of hand gestures.

Shannon Ottinger

Vice President, Strategy

When Shannon walked through our door, we knew we hit the jackpot. An MBA in Marketing Strategy from Emory. Check. An awesome attitude and enviable work ethic. Check. Years of marketing experience working with global leaders like GE and Ernst & Young. Check. Given her depth in financial services and card marketing, we immediately put her in charge of our work with Citi Retail Services and their partners. As expected, she hit the ground running, devising strategies to help retain and enhance the client’s most profitable customer relationships. Some think the financial stuff is kind of dry. But after spending the weekend on the Lake Lanier water slides with her kids, Shannon welcomes something a little drier when Monday rolls in.


Jeremy Abel


Jeremy’s our resident tech guru. He helps pinpoint the right technologies to drive marketing and sales, then works closely with our clients’ internal marketing and IT teams to make sure they’re getting every ounce of value from their tech investments. When he’s not helping make our clients' lives easier, he can be found trail running with his dog, or constantly failing at trying to learn how to surf. We’ve told him about the challenge of trying to learn how to surf while living in Colorado, so he started surfing river waves. Now you can see how he’s good at finding solutions to any problem. 

Mike Barilla

Head of Analytics

To say that Mike is a Numbers Guy is an extreme understatement. For 20+ years, Mike has been revealing insights into clients’ data and formulating strategic solutions that are based on facts, not whims. He’s intelligent, thorough and can fluently speak both dialects of Nerd—Analytic & Business-Relevant. In fact, Mike can communicate complex statistical solutions to a roomful of marketing professionals with a very low percentage of audience member glaze-over. That’s pretty remarkable for a Numbers Guy—or anyone for that matter.

(Speaking of accomplishments, Mike is also a chronic marathoner. He runs about one a month—all over the world. Like we said, not your average Numbers Guy.)

Nikki Canter

Office Manager/Executive Assistant

Nikki keeps the coffee pot full and distributes paychecks, so it’s safe to say she’s the most powerful and beloved person at rDialogue. After taking a hiatus from her HR/Marketing career to raise her son, Nikki is thrilled to be back in the business world, tending to all the administrative tasks that bog down a regular workday. Paying bills and invoices. Deciphering employee benefits. Re-stocking snacks and Diet Coke. Taming printers. She handles it all—with the style and finesse befitting a 1993 Benihana Karaoke Champion. (Yes, she did that, too, probably while refilling the soy sauce and sharpening hibachi knives. This woman is seriously unstoppable.)

Sarah Chane Abend


Editor of Vogue. As a teen, that was Sarah’s career goal…until she realized she’d be required to give up pajama jeans. Deal breaker. Now she fashions smart, data-driven customer marketing programs that generate impressive results (and make her clients look amazing). Prior to rDialogue, she lent her marketing savvy to big names like Bank of America, Wells Fargo, SunTrust, National Bank of Canada, and Waste Management. Intelligent, detailed and personable, Sarah works hard and laughs often. At day’s end, she returns to her husband, two boys, dog, and various cats and enjoys the pajama-jean-like comforts of home. 

Laurie Efman


No matter what the adventure, Laurie is up for it. Have time to help reinvent a brand identity for Candlewood Suites and Staybridge Suites? Definitely. Want to have a hand in growing a loyalty program for a multinational hotel company that extends to 4,800 properties in 100 counties? Count me in. Want to join rDialogue and form iron-clad relationships with our customers so that they can do the same with theirs? Don’t mind if I do. Thanks to Laurie’s up-for-anything attitude, she takes every opportunity to expand her understanding of what makes people tick and brands succeed. Occasionally, she’ll pause long enough to curl up and enjoy a glass of wine. But should someone call and ask, “Want to go to Antarctica?” you can bet she’ll be packed and off on her next adventure faster than she can say, “Heck yeah!” 

Connect with Zach on LinkedIn

Connect with Zach on LinkedIn

Zach Mruk

Client Strategy Assistant

“Everywhere I look, I see opportunities for technology to make the experience richer. We’re wired for the future—so what’s holding us back? In my opinion, nothing.”

Area of focus: Innovation

Brands I’m proud to have worked with: Nike, Taubman, Citi  

Education: BBA in General Business with a focus in Marketing, Georgia Gwinnett College

Kaycee Porter

Creative Director

Kaycee’s not one to settle for the status quo. It’s earned her the job of Creative Director. Collaborative and strategic, Kaycee is on a continual mission to help clients push their creative boundaries, evolve their brands, and create work that is as effective as it is attractive. If she’s quiet in a meeting, she’s probably envisioning the next step in the visual and strategic evolution of the client’s brand—ask past clients at Amazon, Microsoft, Holland America and more.

Ashley Tway


Ashley took the scenic route to rDialogue. Italy. Iceland. California. Japan. Portugal. Turkey. Texas. South Carolina. Germany. A four-year layover at Miami University in Ohio to earn a marketing degree. An internship pit stop in Chicago. Now she’s arrived in Atlanta—well prepared to venture into the adventure-filled world of loyalty marketing with rDialogue.