Relationship marketing, CRM, one to one marketing, personalization. There are countless terms and strategies that amount to the same goal: to pay attention to customers and act accordingly.

In some ways, not much has changed in the past twenty years – we are still trying to fulfill the Peppers and Rogers philosophy of 1:1 marketing. Understanding your customers remains the crux to delivering a personalized experience and relevant communications. Yet, much has changed. We now have the tools and technologies to deliver on the 1:1 promise. That makes today an exciting time to be a marketer – and a customer.

Effective relationship marketing starts by discovering who your customers are—and creating personal, relevant interactions at each point. To do this, you must identify what customers need and expect from your brand, and then create the necessary strategies to build and nurture each relationship—from acquisition and engagement to growth and retention.


It's 2018 — Last Call for Customer-Centricity


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Case Studies



rDialogue Relationship Marketing Content

What can luxury retailers learn from Amazon Prime Day? - July 16, 2018 - Amazon Prime customers pay a premium to receive better customer experience. What can luxury retailers learn from Amazon and from Prime Day?

Data, data, everywhere - now what? - July 18, 2017 - It is no secret that in this age of the customer, data creates business value, especially to us marketers. Each data point is an opportunity to know customers better and engage with them in what we call “a relevant dialogue”.

Seize the (Prime) Day - July 10, 2017 - Today, if you’re in retail marketing all you hear about is Amazon and how it’s taking over the world. You are also aware that it's more than minimally impacting your world.  

rD Goes to SunTrust Park - May 12, 2017    - As an Atlanta-based marketing firm, we’ve recently talked a lot about the Braves and SunTrust Park, but as of last Tuesday, we can officially say we went to a game. And it was a blast. 

Power goes back to reside in the hands of the consumers - December 8, 2016 - Over the years, we’ve seen many significant changes, themes and beliefs in marketing, and as a good strategy group, we’ve had opinions about many of these themes.

There's a shift from globalization to personalization in marketing - October 10, 2016 - A year ago, we wrote about how personalized marketing is so much more than transactional data and today we feel brands are set up to do some really transformative things in regards to personalized marketing.

A Five Star Experience Shouldn't End With Checkout - September 27, 2016 - I’ve been lucky to have stayed in some wonderful hotels − from Ritz Carlton to Four Seasons to Kimpton, but the connection with the on-site team and, ultimately my connection with the brand, ends once I leave the property. 

Experiencing the Future @ CRMC 2016 - June 16, 2016 - Each June, members of rDialogue migrate to Chicago for three days of retail loyalty and relationship marketing discussions at the annual CRMC. This year, CRMC 2016 served up a great community of thought leaders.

Bridging the critical gap with evolution of relationship marketing - November 23, 2015 - Have you ever connected with a brand? Think back to how that connection was built. With some brands it’s easy – you fall in love with their products and their impeccable service. 

How is segmentation making marketing more relevant today? - July 16, 2015 - In marketing, there’s an old adage that explains why programs or strategies fail. It’s simple, but spot on:  “It wasn’t a bad strategy, it was a bad execution”. 

Beyond the Box: Loyalty as Relationship Marketing Strategy as Loyalty - March 9, 2015 - Traditionally, loyalty has fit in a nice little box. It’s a program that you join, with steps you take to earn rewards, and then rewards you can redeem.  In recent years, that box has gotten a little larger.

December Relevant Reads: Relationship Marketing Articles - December 12, 2014 - At rDialogue, we like to share our favorite relationship marketing articles with each other--and we'd love to share them with you too. Here are some of our favorite reads.

Relationship Marketing Content: September Relevant Reads - December 23, 2014 - At rDialogue, we like to share great relationship marketing content and some interesting articles with each other--and we'd love to share them with you too. Here are some of our favorite reads.

Which came first? The Content or the Egg? - August 21, 2013 - Content, content, content. Everyone's talking about content like it's a revolutionary new concept. In reality, it isn't new, but it’s becoming more and more vital to provide relevant content to your customers to keep them engaged.

Big Data: The Exception or the Norm? - March 7, 2013 - I don’t think any of us would argue the enormous amount of data available for retailers to collect and leverage, but is using data to truly change the customer experience the exception or the norm?

Thanks for Seven years of (Our) Relevant Dialogue - March 4, 2013 - Past and present, clients and partners, former clients and others – we owe you our gratitude.  While it’s cliché to call a business such as ours a people business, ours truly is. 

Relationship Marketing to Millennials: Paving the Way for The Rest of Us - August 13, 2012 - Our work with clients has us thinking a lot about Millennial relationship marketing lately. What we find really interesting about Millennials is the way they are changing the equation between brands and customers.

Relationship Marketing Concepts are about, well, Relationships - January 31, 2012 - We all struggle with relationships, so it’s no wonder that brands struggle with relationship marketing concepts. It's hard for all of us to get the basics of relationship marketing concepts right. 

Content with Purpose = Effective Content - September 16, 2011 - It’s important to deliver the right type of content. Effective content connects your brand with your customer when you provide valuable information, ideas or a perspective that is unique. 

Lessons from the Customer Relationship Management Conference: Delivering Winning Customer Experiences - June 27, 2011 - This year’s conference was filled with first-rate brands and their agency partners, together imparting lessons learned from their recent loyalty endeavors. They not only shared successes, but challenges they have had honing their loyalty strategies and tactical executions.

Guest Post: Plan For Change And Success Will Follow - October 20, 2009 - If there’s one point that we make over and over again talking to prospects, new clients, and existing clients, it's the importance of building flexibility into a program from the very beginning.