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A die-hard Saints fan, Phil knows a thing or two about loyalty. Over the course of his over-20-year career, he’s blended experience and innovation to evolve the way businesses identify, retain and expand their best customers. An impeccable leader with passion to spare, Phil founded the loyalty practice at Loyaltyworks, and led the spin-off and formation of rDialogue. Before all that, he was Group VP and General Manager at The Lacek Group—a loyalty marketing services firm that is now a part of OgilvyOne.
Through the years, some of the world’s smartest companies including Delta Airlines, Cox Communications, Premiere Technologies, United Parcel Service, Midway Airlines, and GTE Wireless have sought Phil’s expertise and it’s no surprise why. He’s fiercely loyal to his craft, his clients, and his teams (both rDialogue & the Saints) and he’s managed to build a team of high-caliber marketers who share his integrity and dedication. 

Phil's Blog Articles

The Changing Nature of Loyalty Marketing

We recently attended CRMC in Chicago and were struck by how the conversation has shifted on a number of fronts.  While there was a notable...

Thanks for Seven years of (Our) Relevant Dialogue

Past and present, clients and partners, former clients and others – we owe you our gratitude.  While it’s cliché to call a business such as...

The Revolution Will Not Be Televised: Loyalty Marketing Needs to Grow Up

Recently, I attended two important Loyalty Marketing conferences:  Loyalty 2012 in Berlin and Loyalty Expo in Orlando.  Both were well...

Phil's Relevant Reads

Millennials: A Car Is A Social Device On Wheels

We love VW Smileage - smileage.vw.com and this is why it's so smart.

How To Get J. Crew CEO Mickey Drexler On The Phone

Refreshing but not surprising given how customer-focused Drexler is; it's what makes him and J. Crew successful - customer centricity...

Data: The Next Natural Resource?

The bandwagon is getting appropriately more full that data = value.