Unifying Loyalty and Technology for a Better Customer Experience

When’s the last time you woke up in the morning and didn’t immediately reach for your phone? If you can’t remember, you’re not alone! 80 percent of smartphone users check their phones within 15 minutes of waking up.

As technology weaves further into our lives, it is also becoming the principal method for consumers to interact with brands and for brands to interact with consumers.

For brands, the evolution of technology has opened doors and allowed marketers to understand, connect, and build deeper relationships with customers at scale and efficiency in ways that are fundamentally different than in the past. Through technology and digital platforms, brands can now seamlessly identify and recognize millions of customers individually and personally in milliseconds.


The often-missing piece in the marketing technology equation is how brands nurture and engage with customers on an ongoing basis to drive credible, real and valuable relationships.

That’s where loyalty marketing and relevance come in.


In this white paper, we explore the following:

  • The loyalty landscape over the past few decades, and how technology has helped shape its evolution

  • How brands have used technology to solve previously unsolvable loyalty problems

  • Why loyalty strategy is more important than loyalty programs

  • The symbiotic nature of the relationship between loyalty and technology