Time is a finite resource—and we want more of it.


Time famine, as defined in 1988, refers to the universal feeling of having too much to do, but not enough time to deal with those demands. Thirty years later, this feeling is familiar to everyone regardless of age. In our digital, always-connected world, there's no escaping the demands of a fast paced life. Not when our phones, laptops, and watches keep us up-to-date and informed at every waking (and resting) moment.

At rDialogue, we believe in five key drivers of loyalty: access, information, financial value, recognition, and lastly, time. In our opinion, time is rapidly growing in importance as a loyalty driver. Brands that value a customer's time by respecting it and giving them relevance are strengthening the relationship formed between a brand and a customer.


In our latest white paper, we explore the following:

  • Three ways to value a customer's time

  • Why brands like Marriott, Starbucks, and Target are investing in time

  • How Amazon continues to shape customer expectations

  • Why it's important for brands to invest in time

  • As well as recent findings from our proprietary research


Free Webinar

To learn more about why time is fast-becoming the most critical loyalty driver and to find out how brands are building trust by giving customers their time back, watch our free webinar:

Time is the Future of Loyalty: A guide to the quintessential loyalty currency
Hosted by Wise Marketer and presented by rDialogue CEO, Phil Rubin

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